Liking ladders are a huge thing on Facebook right now. There are all over my newsfeed. I can’t stand it. Don’t get me wrong, I used to participate in them. I even created a tutorial on how to participate in them. There are reasons why people do them, and I get it. You want more fans. You want fans NOW, so a liking ladder seems like the best bet. You can get hundreds of new fans in just a matter of minutes. That’s great…until you post your first post and all of a sudden you start losing fans because they delete you. Here’s my biggest pet peeves with liking ladders, and why we no longer host them on Toot Your Own Horn (TYOH).
They remove you the next day.
They never cared about your page or what you have to offer. They only liked you to go along with the ladder, but when it’s done they will remove you so you don’t clog up their newsfeed. I get it. I liked pages I could care less about just to help them out, but I don’t care about their product. I seriously have hundreds of It Works reps that I follow. I am 5’4″ and weigh 105 lbs. I don’t need an It Works wrap and even if I did need to lose weight, I’d never use something like that.
Your posts get hidden.
So you lucked out and they didn’t remove your page, but they have hidden your posts. What’s the point of having them as a fan? I mean, you can say I have XX amount of fans, but does it matter if they don’t even see what you post? I’m VERY guilty of this. I have liked so many pages that if I didn’t hide them I’d never see my friends posts. I hide them so I don’t take away from their numbers, but when I think about it, does it matter if I am a fan? I don’t see their specials, new products or anything else.
Facebook hates them and will block you.
If you like too many pages within a short period of time, Facebook will give you a warning and if you continue, they block you. Yep, it’s true. We had fans that were blocked for days because of it. I have people that do ladders and haven’t had it happen yet, but I know some people DO get blocked. It’s not worth it to me.
You liked hundreds of pages and only got a few likes in return.
It is very frustrating when you like hundreds of pages and check your own page to find out you’ve only gained a small handful of fans. This was always the problem when we ran them on TYOH. Either lots of the people participating already like your page or they aren’t following through like they should. It’s hard to tell which it is without looking through each and every one of your fans….and if they went and liked you while they were logged in as their fan page, you won’t show a like. It’s annoying, but true.
So what else is there to do to gain fans?
Go and interact on pages, linking to your fan page. This will draw people over to see what you have. If you can find a giveaway, donate a product to it and you will see your numbers go way up. It costs you a little bit to donate an item, but marketing costs money. You can always buy ad space on a blog, like THRIFTY NINJA! Or get a sponsored post, you don’t have to send a product, you just pay a certain amount and have the blogger write about your business, linking back to your website, Facebook and Twitter.
I have fans, but how do I keep them?
INTERACT! I can’t say that enough! Talk with your fans…they will talk back. Maybe not at first, but they will come around. If you interact and have conversations with people on a daily basis, they will visit your site more often and/or buy your products. I used to post questions and no one would reply. But I kept at it, and now I have lots of people to talk to on my page. It’s fun and they are the same people commenting on my blog. You get to know them better and vice versa.