What do I think of liking ladders?


Liking ladders are a huge thing on Facebook right now.  There are all over my newsfeed.  I can’t stand it.  Don’t get me wrong, I used to participate in them.  I even created a tutorial on how to participate in them.  There are reasons why people do them, and I get it.  You want more fans.  You want fans NOW, so a liking ladder seems like the best bet.  You can get hundreds of new fans in just a matter of minutes.  That’s great…until you post your first post and all of  a sudden you start losing fans because they delete you.  Here’s my biggest pet peeves with liking ladders, and why we no longer host them on Toot Your Own Horn (TYOH).

They remove you the next day.

They never cared about your page or what you have to offer.  They only liked you to go along with the ladder, but when it’s done they will remove you so you don’t clog up their newsfeed.  I get it.  I liked pages I could care less about just to help them out, but I don’t care about their product.  I seriously have hundreds of It Works reps that I follow.  I am 5’4″ and weigh 105 lbs.  I don’t need an It Works wrap and even if I did need to lose weight, I’d never use something like that.

Your posts get hidden.

So you lucked out and they didn’t remove your page, but they have hidden your posts.  What’s the point of having them as a fan?  I mean, you can say I have XX amount of fans, but does it matter if they don’t even see what you post?  I’m VERY guilty of this.  I have liked so many pages that if I didn’t hide them I’d never see my friends posts.  I hide them so I don’t take away from their numbers, but when I think about it, does it matter if I am a fan?  I don’t see their specials, new products or anything else.

Facebook hates them and will block you. 

If you like too many pages within a short period of time, Facebook will give you a warning and if you continue, they block you.  Yep, it’s true.  We had fans that were blocked for days because of it.  I have people that do ladders and haven’t had it happen yet, but I know some people DO get blocked.  It’s not worth it to me.

You liked hundreds of pages and only got a few likes in return.

It is very frustrating when you like hundreds of pages and check your own page to find out you’ve only gained a small handful of fans.   This was always the problem when we ran them on TYOH.  Either lots of the people participating already like your page or they aren’t following through like they should.  It’s hard to tell which it is without looking through each and every one of your fans….and if they went and liked you while they were logged in as their fan page, you won’t show a like.  It’s annoying, but true.

So what else is there to do to gain fans?  

Go and interact on pages, linking to your fan page.  This will draw people over to see what you have.  If you can find a giveaway, donate a product to it and you will see your numbers go way up.  It costs you  a little bit to donate an item, but marketing costs money.  You can always buy ad space on a blog, like THRIFTY NINJA! :)  Or get a sponsored post, you don’t have to send a product, you just pay a certain amount and have the blogger write about your business, linking back to your website, Facebook and Twitter.

I have fans, but how do I keep them? 

INTERACT!  I can’t say that enough!  Talk with your fans…they will talk back.  Maybe not at first, but they will come around.  If you interact and have conversations with people on a daily basis, they will visit your site more often and/or buy your products.  :)  I used to post questions and no one would reply.  But I kept at it, and now I have lots of people to talk to on my page.  :)  It’s fun and they are the same people commenting on my blog.  You get to know them better and vice versa.


  1. Kadeejia says

    I can’t tell you how much I LOVE this post!! I feel the exact same way. Numbers mean nothing if you’re still getting no interaction. I was a huge fan of ladders for a little while but I quickly realized that it wasn’t getting me anything more than numbers on a page.

  2. says

    You are so on with this post. I stopped doing the ladders too, because I notices that I would be up 500 fans and then the next day or so I’d be down 300 and the numbers would keep going down. I didn’t delete anyone that I had liked, but I did hide their pages. I kept one of each category, like the It Works page, I kept one and eventually sign up as a loyal customer lol. I don’t keep scentsy showing because I have a Scentsy Rep already, same with Avon and so on. Thanks for the post and the advice. You all are always great about helping us out. Thanks for all you do!

  3. Melissa says

    I totally agree!!!! I dont want “fake” likes on my fanpage. It’s sooo not worth it to see high #’s if those people are not ever going to be a customer. I got sucked into the ladders a few times and than realized it was not doing anything for me. Now I just tag my page when pages like yours has an open wall and allows us to do so. I have a way better chance to get “real” fans!!! I unliked hundreds & hundreds of pages that I liked just to participate in a ladder. No more for me!!! I like to see what my friends/family post. For the pages I kept…I kept those for a reason and like seeing what they have to say.

  4. says

    I, like you, have done this in the beginning to get the numbers, but never got the sales—after a year things are picking up. I certainly need to focus more on interacting with my page. I post several times a week, but I need to make a conscious effort to do it daily. About the give-aways—I have participated in MANY, and I have come to realize that I am doing this with the “wrong” pages. As they are really just other boutique owners, not clients. That will be my next big change. Thank You for posting this.

  5. says

    I love this post!! I actually have a “tagging/ladder” site on FB and because of this post, I’m highly considering deleting it! You are so right with this post, it does me no good to have the numbers if they don’t care and are going to hide me or delete me anyways. Thank you for making me see the light!!!!

  6. says

    Thanks for your post and being honest… I have not yet done the Facebook ladders, but I did do an Alexa “hop”. It was interesting to see so many different blogs–some were so interesting, so from my perspective I got to find a few that I might not have seen before and I came to really enjoy and regularly follow them. But I would definitely agree that just following people to build up numbers is probably not the best use of time.

  7. Megan Davis says

    Hmm. I am going to have to agree but disagree. I agree with this post but don’t outcast it like its ladders only. Ladders are only one way of networking. That is how every form of networking goes! I love ladders, & I also get business from them! & I haven’t lost one fan yet. LOL. But then again, I do have experience running a page. Don’t jump on the bandwagon and then get all upset when it doesn’t work out for you! Takes hard work to keep Facebook business running. I gained over 10,000 likes from Ladders, & those likes brought in likes from others who don’t even do ladders.

  8. says

    I was deteremind NOT to do any Liking ladders with my new page as I only wanted REAL fans who actually was interested in my products. Last night I did it! I gained 50 odd likes. but are they real? will they ever interact with my posts? Someone said ‘How can you get heard if you dont put yourself out there?’ So I thought ok” I will do it! but i feel a sense of guilt to myself about actually taking part :( I hope to shop handmade this christmas so the pages I like might just post that perfect gift which I will put an order in! Im still confused! @cherrybombbtq http://www.facebook.com/CherryBombBtq

  9. Mike says

    I’ve got a love-hate relationship with Ladders, myself. I’ve got the sense to know that things don’t just stop with a “”like”ing session, though. Since my product(s) is/are B2B, these ladders actually serve to fill my newsfeed with potential new clients/customers. For the average Joe, however, all of these likes don’t do much on their own aside from give a perceived popularity (“Ooooh … this store has 19k likes!”), which could be seen as a boost. The key is, which was touched in in the OP, that business/page owners MUST follow-up on these regularly and populate their pages with interesting content! Don’t just rely on these ladders to bring you business. Do something with it! /endsoapbox :)

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