Celebrate soft, clean clothing! Baila!

When you pull your fresh, clean clothes out of the dryer, do you get an overwhelming sense of happiness and positivity?  In a recent study, 80% of consumers stated they were happy when they touched the softness of their freshly washed clothing.  Downy would like to celebrate this warm, fresh feeling!

Hidden cameras were placed in laundry mats.  When consumers opened the washer, music began to play.  Take a look at these fun videos:


How do I get my washer to play music when I start it?!  While I love the touch and feel of warm, clean clothing, I hate the actual washing..and putting away.  I’d rather wrap up in all the warmth and just relax!  Maybe if I had music playing when my washer turned on it would be a lot more fun!

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